As some of you may have noticed, we have recently changed how we describe the nicotine strength in our Smoke Juice flavors on our bottle labels and on our website. For those who may not have noticed, since our inception we have listed nicotine strength in “mg/mL” and now we will begin listing nicotine strengths in percentages. For example 24mg/mL will now be listed as 2.4%. The reason for this change is largely to make things easier to understand and clear up confusion amongst customers and the public in general. Our Customer Service team receives daily inquires asking how to do the mathematical equation to determine how much nicotine they may be consuming.  When dealing with both weight (mg) and volume (mL) the math can become overwhelming to the average person when determining how many mLs they have consumed. With percentages a person can quickly determine how many mLs of nicotine has been consumed. In the case of accidental ingestion, switching to percentages will assist poison control in quickly determining how many mLs of nicotine may have been swallowed and what course of action, if any, may need to be taken.

Safety and quality have always been at the forefront of our company culture. From child resistant caps, to ingredient lists, to lot numbering, to clear nicotine warnings, to tamper evident shrink banding; we have always attempted to set the industry standard whenever we can. It is our hope that the rest of the industry follows suit and we can collectively make strides to manufacture the safest products possible.

As always, thank you for your continued business and support.

- JC Team