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Launch Day! It’s FINALLY here. Welcome Vea™ Electronic Cigarette to the Johnson Creek Family!

Monday, May 14th, 2012

Today we’re doing something very exciting; we’re launching Johnson Creek’s first electronic cigarette called Vea™!

Our incredible team has been working for over a year to bring Vea™ to our customers. While some might be comfortable simply rebranding an “off the shelf” ecig, we designed Vea™ here in Wisconsin from the ground up to specifically complement our world-famous Johnson Creek Premium Smoke Juice. While you can of course use any smoke juice you’d like in Vea™, we think you’re going to be amazed when you try one of our 20 different flavors with this revolutionary new electronic cigarette.

Vea™ is unlike anything else. It uses state-of-the-art cartomizer technology to bring you full flavor and vapor like you’ve never seen before. In other words, you’ll now be able to experience esmoking the way it truly should be experienced!

So why now? Why Johnson Creek? We listen very carefully to our customers, and what they say goes. The question we’re asked more than any other is ‘when are you going to come out with a Johnson Creek e-cig?’ We also know that our customers want one place to go for all of their e-smoking needs. A single place to get their favorite Johnson Creek Smoke Juice, as well as hardware and accessories that will perfectly complement it.

So, about 14 months ago, we began work on designing a whole new kind of electronic cigarette. One that can hold more smoke juice. One with a safe battery that lasts all day. And of course, one that brings out the best in our Smoke Juice and delivers a whole new e-smoking experience!

Today marks a very important and exciting day for all of us here at Johnson Creek. Important because we put every ounce of our heart and soul into everything we make. And Vea™ is no different. We made Vea™ for you and we made Vea™ for us. And because we’re e-smokers too, we know what you want in an electronic cigarette.

Now, the second most common question we get is ‘when are you going to make Johnson Creek prefilled cartomizers?’ We know you love your JC bottles but we also know that sometimes you’d rather leave the filling to us. Well, I am very excited to announce that in addition to Vea™, soon you will be able to buy prefilled Vea™ high-capacity cartomizers! More details on this will be coming soon!

We’re also going to be launching more exciting flavors for you over the next few months. Our product development team has been hard at work designing Vea™ and crafting new flavors.

Finally, I want to say a very sincere thank-you for being a part of our Johnson Creek family. So now I invite you to sit back, relax, and enjoy a whole new way to e-smoke!

As always, thank you for your continued support and business.

Christian Berkey

Founder & CEO

New Global Headquarters!

Wednesday, July 20th, 2011

FOR IMMEDIATE RELEASE

Media Contact:
Maggie Baum
(608) 438-2814
mbaum@buzzmonkeyspr.com

JOHNSON CREEK ENTERPRISES CELEBRATES THIRD BIRTHDAY WITH NEW
HEADQUARTERS, GROWING TEAM, AND PLANS TO EXPAND PRODUCT LINE

Successful start up serves as a positive example of growth and innovation in uncertain economic climate

HARTLAND, Wis. – July 20, 2011 – While many business headlines over the past few years have focused on cuts, closures and losses, Johnson Creek Enterprises (JCE) and its signature products, Johnson Creek Original & Red Oak Smoke Juice, look a bit like the little engine that could.

Founded in 2008, JCE is the first company in the U.S. to make liquid for electronic cigarette cartridges (e-cigarettes) completely from scratch. The initial idea for the company came when Founder and CEO Christian Berkey purchased an e-cigarette online and loved everything about the process and the product – except for its flavor. He searched the Internet for American companies offering better “juice” but found none. Berkey knew at that moment there was a market for high-quality, flavorful, American- made smoke juice. Now, JCE is the world’s leading manufacturer of the liquid.

“In the past three years, we’ve turned this little seed of an idea, through months of brainstorming, trial, and error, into a growing business with customers in 58 countries around the world,” said Berkey. “With a team that has doubled in the past year and new products on the horizon we feel confident we’ll continue growing, expanding, and improving our offerings.”

As more and more smoking bans take effect nationwide, the demand for e-cigarettes – which do not release any smoke, just an odorless vapor – is growing and the industry is estimated to take in $250 million this year. By most accounts, about one million regular smokers have totally or partially switched to e-cigarettes in the past year.

As a fairly new category, most related products are not yet subject to FDA regulation, but may be soon as the industry continues to grow.

“We’re not only ready for any future regulation, we’re leading the charge,” says Berkey. “All along, we’ve prided ourselves on establishing an industry standard that we feel will set the bar moving forward.”

At the outset of the company’s fourth year, there are several exciting things in the pipeline between now and the end of 2011:

  • JCE will, for the first time, launch their own line of premium electronic cigarettes featuring their famous, high-quality Johnson Creek Original & Red Oak Smoke Juice.
  • In response to high customer demand, another product line addition will come in the form of Johnson Creek Brand prefilled cartridges and cartomizers compatible with many popular types of e-cigarette hardware.
  • In the coming months, customers will also be treated to new flavors. The first scheduled for release is “Tundra,” a complete reinvention of menthol that will satisfy many who prefer a stronger taste.

To celebrate the success of the past three years and look ahead to the next exciting milestones, JCE will host a community open house event on Monday, July 25, 2011 from 3:30-7:00 p.m. The event, which also will serve to showcase the company’s new facility, will be held at the JCE headquarters, 455 E. Industrial Dr., Suite #2, Hartland, WI.

The open house will offer the opportunity for customers, friends and the community to meet the JCE team, tour the facility and learn about the company’s products. There will be a ribbon cutting ceremony with the Waukesha County Business Alliance and Hartland Chamber of Commerce, as well as opening remarks and employee of the year award presented by Berkey. Saz’s will provide food for the event and there will, of course, be birthday cake to enjoy. Those interested in attending are asked to RSVP at http://news.johnsoncreeksmokejuice.com/rsvp-for-our-grand-opening/.

About Johnson Creek Enterprises

From the vintners of Sonoma Valley to the innovators of Silicon Valley, Johnson Creek Enterprises (JCE) exemplifies what is possible when passionate people set out to make a good product better. Founded in 2008 and headquartered on a 24,000-square foot campus in Hartland, Wis., JCE manufactures the liquid for electronic cigarettes. World-famous Johnson Creek Original & Red Oak Smoke Juice comes in 17 different flavors, each of which is subject to intensive development and testing. The team at Johnson Creek Enterprises is constantly seeking to provide new, high-quality products for e-cigarettes. For more information, visit www.johnsoncreeksmokejuice.com.

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Johnson Creek is Expanding!

Friday, February 18th, 2011

Hey everyone,

The snow piles are starting to dwindle, and – dare we say it – we’re at the point in the Wisconsin winter at which we start to see (or maybe imagine?) a few tiny glimmers of spring.

We could spew a bunch of clichés about how spring represents growth and renewal. Instead, we’ll just tell you that this spring the growth of Johnson Creek Enterprises is all about expansion.

We are thrilled to announce we are soon moving into a 24,000 square foot building close by that will serve as our new global headquarters, production lab, research and development lab, order fulfillment center and warehouse.

So what does this mean for the company that bears the name Johnson Creek?

Business continues! It means, as we travel a bit east on I-94, we’ll bring the pride of our name and carloads of gratitude to the community that welcomed us almost three years ago and helped us get started.

It means with more space we can continue to expand our operations and grow our sales and our staff. We think this is a great thing for our surrounding communities and the State of Wisconsin.

It means we’ll continue to build on the immense pride of being made from scratch in the USA, right here in Wisconsin, where we work hard to be a good neighbor and support our local businesses and communities.

We’ll share a lot more information as we transition to our new corporate headquarters. There will be festivities to mark comings and goings. There will be a lot of files to sort and boxes to carry. There will be a great fondness for where we began and great excitement for what’s around the next bend.

We want to sincerely thank you all for your continued support and for coming along with us on the next leg of our incredible journey!

- The Johnson Creek Team

blu Electronic Cigarettes to Feature Johnson Creek Original Smoke Juice

Monday, March 22nd, 2010

This is an exciting day here in Johnson Creek.  We’re proud to announce our new partnership with the good folks over at blu electronic cigarettes.  Later this Spring, all of blu’s starter kits and cartridges will be shipped with custom flavors made by us right here in Johnson Creek.

Read the formal press announcement here.

Many of you have heard of blu, but some may have not.  Either way, you may be asking with all the e-cig options out there, why them?  While it is true that there are many brands of e-cigarettes available today, we believe blu offers a premium product with great features – and does so at a better price than many lesser competitors.

Johnson Creek Original Smoke Juice was started in order to create the best tasting vapor available and to do it with premium ingredients.  Throw in expertise, passion and friendly service to get the core of what we’re all about.  As we began exploring the possibilities with the team at blu, we realized that while some e-cigarette companies are content to let their hardware run on bad-tasting import liquid, devils or angels, the folks at blu share our same values.  We know they’re excited to offer their customers greatly improved flavor, vapor and quality by using Johnson Creek Original Smoke Juice.  We’re just as thrilled that our customers who rely on the first American-made, quality e-liquid brand will have the convenience that blu offers.

We know some of our most loyal customers get worried when we start changing things and we love hearing your thoughts on how we’re doing. But don’t worry, you’ll still be able to order all the great Original Smoke Juice and Red Oak flavors you’ve grown to love right here at johnsoncreeksmokejuice.com.

We’ll all be working hard in the coming weeks to get everything perfect for this unprecedented joint venture.  In the mean time, you can learn about the blu electronic cigarette on their website.

Otherwise, head over to our shop to pick up your favorite JC products while you wait for the next revolution in e-smoking.

As always, thank you for your time, your business, and your support.

Regards,
Christian Berkey
Chief Executive Officer

Preliminary Lab Results on Johnson Creek Original Smoke Juice

Wednesday, August 5th, 2009

In the last few weeks there has been a lot of focus on the safety of, and ingredients, in e-cigarettes. Johnson Creek Original Smoke Juice has always been focused on making the highest quality product available and, because of that, has not been mentioned in most reports in the media and elsewhere. While our customers have enjoyed the great tastes of Johnson Creek in their favorite e-cigarette, they’ve also been purchasing from a company using pharmaceutical grade ingredients and familiar flavorings.

Many of our peers in the industry have been working in the last few weeks to bring data to the public with additional information beyond the FDA reports of July 22nd. We applaud the public safety efforts of both the FDA and the responsible companies working to provide the additional facts.

A preliminary lab analysis was done prior to the FDA’s report for Johnson Creek Enterprises. This independent lab analysis was commissioned to show the components of the ingredients before they’re turned into the flavors you love. The lab used reports available in the industry at the time to establish criteria for testing and we’ve attached our results below.

While this report shows the basics of the great product everyone has come to expect in our Smoke Juice, it’s only the beginning. We’re currently working with multiple laboratories to commission a more in depth study based on both the published FDA research and expert guidance in chemical and nitrosamine analysis. We had hoped to finish this testing quickly, but reliable validation and testing can easily take weeks.

In the mean time, we invite you to take a look at our first report and be confident that Johnson Creek Enterprises is continuing in it’s tradition of making the highest quality, best tasting e-liquid on the market. It’s why Johnson Creek Original Smoke Juice, is America’s Smoke Juice.

“Characterization of Liquid ‘Smoke Juice’ for Electronic Cigarettes”
- Analytical testing performed by Alliance Technologies

Kind Regards,

Christian Berkey
Chairman

Another Link of Interest:

Analysis and Explanation of FDA Results From Michael Siegel, MD – Professor at the Boston University School of Public Health and researcher in tobacco control, policy and the health effects of secondhand smoke.

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WARNING: Johnson Creek Original Smoke Juice contains nicotine, a poisonous and addictive substance. Johnson Creek Original Smoke Juice products and accessories are only intended for committed smokers of legal smoking age and not by non-smokers, children, women who are pregnant or may become pregnant or any person with an elevated risk of, or preexisting condition of, any medical condition which includes, but is not limited to, heart disease, diabetes, high blood pressure or asthma. If you experience any side effects or possible side effects, stop using the product immediately and consult a physician. Product may be poisonous if orally ingested. Johnson Creek Original Smoke Juice is not a smoking cessation product and has not been tested or guaranteed as such. Johnson Creek Original Smoke Juice has not been evaluated by the Food and Drug Administration nor is it intended to treat, prevent or cure any disease or condition. For their protection, please keep out of reach of children and pets.